[ezine] FHM Philippines April 2007

Title: FHM Philippines April 2007 - EB Babes
Type: Ezine, R18
Info: PDF Format


FHM or For Him Magazine is an international monthly Men's Lifestyle magazine. The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of1987. FHM was sold from EMAP to Bauer in December 2007. After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre), For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently expanded internationally.
In Philippines FHM not only took photo shots from celebrities but also contains articles on a wide variety of topics, profiles in different categories and extensive discussion of health and sexual techniques. With an estimated readership of over 1.2Million readers, FHM Philippines is the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets. FHM Philippines was also the first Philippine Magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed. FHM Philippines is printed by Summit Media.

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